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Commerce Minded

Commerce Minded

Latest Episode

End of Series One Reflections

In this final episode of series one, Stephen doesn’t interview any guests, instead he uses the time to reflect on past episodes, share what he loves about Craft Commerce, what he believes the future of CraftCMS will be and why e-commerce vendors should embrace email marketing. Key Takeaways: The great things about Craft Commerce for developers How CraftCMS compares to Shopify Why Craft should promote its agencies beyond the Craft partners’ page The importance of email marketing for ecommerce vendors

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How to Create a Work/Life Balance with Josh Angell

Josh Angell is a self-employed Craft CMS developer and consultant. Today he shares his journey from music graduate to building websites and all that transition entailed. Key takeaways: How Josh went from being a music graduate to building websites What he learned working at Supercool How having a child affected Josh’s mental health and fast forwarded his career aspirations How Marketplace for Craft rivals Etsy Why shipping isn’t a cut and paste feature

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Ecommerce Marketing and Tech with Lee Goldberg of Happy Cog

Lee Goldberg is President at Happy Cog, an award-winning, full-service digital agency which he runs with his childhood friend, Matt Weinberg. Lee shares some golden nuggets about conversion rate optimization. Key takeaways At its core, conversion rate optimization is about removing doubt at every stage How to compete against the big players Content is still king and one of the best ways to reach users at the top of the funnel Start by fixing the leak at the bottom of the funnel and work your way up

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The Client Relationship and Delivering Value with Mark Dunbavan

Mark Dunbavan is a detail-oriented developer passionate about his builds and taking care of his clients. Key takeaways How having a child has affected Mark's approach to work and problem-solving As long as a team works together effectively, the other details don’t matter Mark’s client Viaduct has an interesting business model and unique set of needs Shipping, tax, and variants were the most complex problems to solve for this site The importance of keeping sites updated

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Craft Commerce Product Setup Walkthrough with Roger Glenn

Our guest Roger Glenn is working on a Craft Commerce build for a furniture store, and we lay the groundwork for the most flexible, efficient, and future-proof way to set up the site. Key takeaways: How to deal with multiple large catalogues from separate manufacturers Planning: have a discussion with the client, create a spreadsheet Looking at competitors and how people shop How to treat SKUs, dimensions, variations, attributes, and how to use channels What’s easiest and logical for administrators?

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Multiple Currency Setup in Craft Commerce with Sebastien Dehesdin

Tune in to learn about the challenges of multi currency as Seb walks us through the setup, technical aspects, and customer experience flow of his solution. Key takeaways: Seb’s solution is straightforward for users The backend setup is simple with a few minor workarounds A plugin currently exists to provide a similar solution Once this feature is baked into Craft Commerce, it will put them ahead of the pack The success of Commerce will be determined by how merchants start talking about it

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#18: Choosing the Right Ecommerce Platform with Dave Ritter of Ritter Knight Creative

Tune in as today's guest, Dave Ritter, talks about choosing the right CMS and why Craft Commerce works for his clients. Key takeaways: Craft gives you the ability to relate content with commerce Craft Commerce is great for clients who want software and technology to follow their business logic Most clients aren’t designers, but design really matters Clients are quick to pick up and learn the backend with Craft’s intuitive UI Ecommerce essentials and best practices--Dave offers some advice

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#17: Matt Stein of Working Concept Made a Snipcart Plugin for Craft

Today’s guest, Matt Stein, is a developer with a design background, who has recently developed the Snipcart plugin for Craft CMS. Key takeaways: Why he chose to settle in Seattle rather than Boston after university How Snipcart differs to Commerce Pro and Commerce Lite Why he only made Snipcart public recently How he determined the cost of the plugin ($179) He’s a perpetual learner who just loves learning new things What makes Columbus, Ohio so great

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#16: Managing Your Business Finances: Insights from Ryan Masuga of Masuga Design

Ryan Masuga has more than a decade of experience growing and running his business. In that time he has learned (sometimes the hard way) what it takes to be profitable. Tune in for an insightful conversation about running your business finances, grading your clients, the three questions you should always ask when making decisions. Key takeaways Take the Profit First model of business development Manage client expectations Understand your expenses to decide what to cut

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#15: Fred Carlsen: Craft CMS Plugin Developer and the Man Behind Superbig

Fred Carlsen is one of the most prolific Craft CMS plugin developers in the business. Since the release of Craft3 he’s come out with more than 25 plugins, with more on the way. Fred joined Stephen to talk about the business and personal side of plugin development: creativity, time management, setting priorities, and focusing efforts. Key takeaways Balancing time and energy as a creator Pricing your plugins in a way that values your efforts Refactoring a plugin to support multiple providers

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#14: Introducing Concierge Commerce with Tae FitzSimons and Douglas Hollinger

Tune in to learn how Concierge Commerce is set to become the ultimate matchmaker for vendors and ecommerce sites. Founders Tae FitzSimons and Doug Hollinger have created a space for retailers to find and connect with the right technology or service partners for their business. Key takeaways The questions to ask before shopping for a new product Finding solutions for your business requirements Identifying your strengths to better articulate your offerings What to consider if you're thinking about going headless

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#13: SKUs Galore: Eric Marthinsen and Tracey Corbitt

Tune in to learn why Craft Commerce was the right choice for Rochester’s site build, what it means to look at sales and digital marketing from a technical perspective, and what to watch out for when building or rebuilding a site. Key takeaways Craft gave them a better build at an affordable cost They have the highest number of SKUs of any Craft site Rochester Electronics has a fascinating business model A technical approach to sales and digital marketing Valuable advice from Eric & Tracey

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#12: Luke Holder: New Features of Commerce Pro and Lite + What’s Next

Luke Holder discusses the differences between Craft Commerce Pro and Lite as well as some of the use cases and additional features now available in both versions. Key takeaways Craft CMS has three big announcements: Craft 3.1, Commerce 2, and the new Craft plugin store Commerce 2 has been released with a Pro and Lite version What’s on the horizon? More plugins and features in the works Craft is looking to hire another Commerce developer DotAll is in Montreal this year in September

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#11: Field Notes: Brand Identity and Ecommerce with Jim Coudal and Noah Bernsohn

How does brand identity inform your ecommerce approach? Listen to learn how Field Notes’ brand identity creates a clear sense of who they are and what they’re willing to do (and not do), and how they reconcile those boundaries with growth and sales. Key takeaways The original audience for Field Notes were other design nerds Field Notes wanted something specific for their site, so they chose Craft Commerce Field Notes puts brand first One Design Company also built the Craft site

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#10 Social Enterprise and Subscription Box Ecommerce with Brett McCollum of CAUSEBOX

What are the unique challenges of creating a social enterprise with a subscription box model on an ecommerce platform? Key takeaways CAUSEBOX co-founders Brett and Matt have been creating businesses together since college Selling a subscription service comes with a different set of challenges One of their major focuses is delivering great products that give back On the tech side of things, the goal is creating the best product experience

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#9: Christmas in Tasmania and Reflections on Work with Josh Crawford of Verbb

Down in the Southern Hemisphere, there’s a web developer with a penchant for plugins and a keen eye for design. Josh Crawford reflects on his past and future work at Verbb. Key takeaways Josh is the owner and lead developer at Verbb creating incredible plugins A design background has influenced Josh’s plugin style and UX focus Pixel & Tonic have set a high standard in care, quality and attention to detail with Craft Work-life balance can be a struggle

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#8: Getting to Know Jason Mayo of Shape, Creator of the Commerce Widgets Plugin

Jason Mayo joins Stephen to chat about Commerce 2’s new subscription feature, the implications of plugins that come out of projects, and the importance of prioritizing physical activity for health. Key takeaways Cycling is Jason’s way of staying physically fit and boosting mentality Jason and co-founder Andy have been working together at Shape 8 years The Commerce Widgets plugin tracks stats and conversions There’s a learning curve with Commerce 2’s new subscription feature

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#7: Let’s Chat GDPR and Abandoned Carts with Pete Eveleigh of Moresoda

What’s the deal with GDPR? Craft Commerce developer Pete Eveleigh, technical director of Moresoda, shares some valuable insights on the topic. Key takeaways Craft Commerce ticks all of the boxes for Pete and Moresoda because it’s flexible, intuitive, and simple, yet incredibly powerful Working with Craft Commerce is a great experience for both developers and clients GDPR compliance and abandoned cart emails don’t have to be super complicated if you’re honest and upfront with your customers

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#6: How to Decide if Craft Commerce Should be Your Ecommerce Platform

Is Craft Commerce the right solution for your ecommerce platform? Key takeaways As Pixel & Tonic’s Chief Customer Officer, Leslie is the primary connection between all parties who use Craft How can self-awareness help you sell more genuinely? Pixel & Tonic is ensuring Verified Craft Partners bring value to their clients so the Craft ecosystem remains trustworthy Leslie offers insight on how to determine if Craft and Commerce will provide a valuable solution for your ecommerce needs

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#5: Vijay Sitaram of Wipertech Talks Craft Commerce and Customer Retention

Vijay of Wipertech gives some excellent advice on taking care of customers in the digital age, and find out why he made the decision to move the Wipertech site to Craft Commerce 2. Key takeaways Vijay saw an opportunity to sell wiper blades online to customers in an accessible way Two main challenges: the technical aspects of selling online and customer acquisition Making the switch to Craft Commerce is right for Wipertech because of the flexibility Customer care in the digital age is shifting

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#4: Expertise-Based Ecommerce: Why Craft Commerce is the Right Platform with Jeremy Daalder of Image Science

Is it possible to survive in the world of ecommerce with competitors like Amazon? Jeremy Daalder believes the key to future success is in expertise-based commerce: knowing your niche. Key takeaways Jeremy started an “accidental business,” and over 15 years later he’s still running the company. Craft Commerce is the perfect system for taking content and commerce and intertwining them seamlessly Jeremy has built his website as a reflection of his business The future is expertise-based commerce

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#3: How Andrew Welch Became an Expert Craft Developer and the Value of Teaching Others

He’s one of the best Craft developers out there, a prolific blogger, and a podcast host, but how did Andrew Welch get to where he is today? Key takeaways Before he was a web developer, Andrew designed fonts, owned a software company, and went to school for photojournalism. Andrew discovered early on the value of teaching: you have to become well-versed in the subject first. Don’t be intimidated by Composer for Craft 3, because there’s a big payoff in using it.

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#2: Lifestyle-Based Business Goals with Barefoot Contessa Site Developer Jonathan Melville

Craft Commerce expert Jonathan Melville discusses the impact his personal life has on his solo business career goals and his work on the Barefoot Contessa site. Key takeaways Jonathan's personal hardships have shaped the way he structures his solo business. Choose goals based on a lifestyle rather than a number. The Barefoot Contessa site uses ShipStation as its shipping solution. The key to ecommerce shipping is not surprising your customers. Why choosing your clients wisely is essential.

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#1: The Future for Craft Commerce with Brandon Kelly and Luke Holder

Custom ecommerce newcomer Craft Commerce is pushing the envelope with powerful authoring and developer capabilities unseen in other platforms. Key takeaways: Craft CMS 3 and Craft Commerce 2 will allow the team to focus on rapid iteration, so developers won’t have to worry about a looming Craft CMS update. The goal of Commerce Lite is to reach a wider audience. Improved APIs and a plugin store encourage community contributions. This year’s Dot All conference will “turn it up to eleven. For more, visit http://fostercommerce.com/

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