Build or Buy: Which is better for B2B brands?

On demand webinar

The landscape for B2B brands has changed dramatically in just the last few years, especially since the pandemic. More and more B2B decision-makers and buyers expect to do business both in-person and online via multiple digital channels, and expect to have a more B2C-like buying experience.

The problem is, many B2B brands lack a website that can support their full digital transformation journey — leading them to contemplate a migration to a new platform.

But which is better? To buy an off-the-shelf solution like Shopify Plus, or build a custom website? Join us as we share critical information that can take some guesswork out of the equation and address this all-important question.

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