Build or Buy: Which Is Better For B2B Brands?
5 questions that can help you choose your next platform
Watch this on demand webinar to learn:
When building a custom ecommerce website is a good idea and when it isn’t.
What you can expect in terms of cost for custom builds vs. off-the-shelf systems.
The implications of either path when it comes to security and stability.
Join us as we share critical information that can take some guesswork out of the equation and address this all-important decision.
B2B has changed. Has your website kept up?
Today’s B2B buyers expect more than brochures and cold calls. They want the same seamless, omnichannel experience they get as consumers—researching online, engaging across digital touchpoints, and connecting in person when it matters most.
The challenge? Many B2B brands are stuck with websites that can’t keep pace with this digital shift. That’s why so many are asking the big question:
👉 Should we invest in a ready-made platform like Salesforce or Shopify Plus—or build a custom solution tailored to our business?
In this webinar, Foster Commerce CEO Stephen Callender discusses five key questions to consider when evaluating custom builds vs. off-the-shelf solutions like Shopify Plus or BigCommerce.
By the end of the hour, you’ll have a general sense of when a custom build is a good idea and when it’s not. You’ll also have questions you can answer to feel more confident about the ideal path for you and your unique business.
About the presenter
Stephen Callender is the founder of Foster Commerce, where he brings multidisciplinary experience to his passion for supporting ecommerce merchants.
Stephen spends his spare time elevating the conversation around ecommerce as a frequent presenter at the Dot All developer conference and on his podcast, Commerce Minded.
Stephen lives in Columbus, Ohio, with his wife and two kids, where he enjoys life as a husband and father — and where he continues to bring value to merchants whose businesses don’t “fit” common ecommerce platforms.