Choosing ecommerce software

The best platform to build an ecommerce site depends on your needs and goals as a business.

We recommend that merchants first determine whether they need to build a custom store or buy an off-the-shelf system.

For example, for new, small businesses a system that allows you to launch in the shortest time possible can be ideal.

On the other hand, if a store owner has complex business needs, custom development may be a better investment.

We recommend Craft CMS and its commerce engine, Craft Commerce, to our clients. The main reason is that, for custom builds, Craft CMS is flexible and affordable.

As an open-source CMS, Craft is a blank page. This means that it can be developed to fit the needs of any business. And relative to other ecommerce platforms, its annual licensing fee is in the hundreds of dollars instead of thousands.

The Craft CMS also gives businesses an advantage because it affords marketers creative freedom. Being able to easily create and publish content is key to staying competitive in today’s online marketplace.

We offer complimentary consultations to help business owners determine the best route for their business.