How can we ensure our ecommerce website ranks well in search?
Good SEO and content marketing are essential for modern brands to differentiate themselves in the marketplace and rank on search engines.
Too often, brands leave SEO as an afterthought in their development process and end up regretting it later. When SEO isn't seen as an essential part of development and ongoing website maintenance, sales can suffer, or worse.
Ranking well in search can be accomplished by ensuring that both your technical SEO and on-page SEO is optimized. Knowledgeable developers should be able to help you do both.
For example, developers should be able to determine an ideal URL structure for your site, integrate SEO tools, and upload sitemaps. When each of these things are optimized, they increase your chances of showing up in search results.
A good ecommerce design and development team will also be able to help you optimize product pages. SEO-optimized product pages with well-written marketing content help users find you and also helps differentiate your brand.
When it comes to your chosen ecommerce platform, check that it allows you to create HTML pages and is SEO-friendly.
Consult our list of suggested questions to ask about platforms and developers to make sure you're set up for success.
How can I grow my ecommerce website?
One of the best ways to grow your ecommerce website is to start with high-quality future-proof development. This means choosing the right tech stack and expert developers who can structure your site to allow your business to scale.
For example, headless architecture is a valuable investment for brands that have plans to grow. That's because it's easier to add new features and functionality to headless websites. They're also easier to maintain, and when developed well have very fast load times.
Adding valuable content to your site that is SEO-optimized is another way to grow your website and brand. It's best to have a CMS that is flexible, allows you to market across channels, and is easy to use.
Not all ecommerce platforms offer robust content management. If you've chosen such a platform, you'll likely have to add plugins, apps, or custom development to get this functionality.
If you're considering a re-platform, or starting a new site, choosing a content-friendly platform is a significant advantage in setting yourself up for growth.