Together, brand strategy and design form the cornerstone of a business. A strong brand aligns everyone in a company with its purpose and effectively communicates its identity to customers and prospects.
We approach branding with a unique process that identifies your brand's core archetype. The heart of our method ensures that your brand tells a story and moves customers on an emotional level toward greater trust and engagement.
Benefits of brand strategy & design
Clarify your brand direction and focus
A good brand strategy and design process often surfaces new opportunities for a brand to re-focus. New priorities can emerge, or existing priorities can be strengthened. The result is a clear path forward and a new level of brand clarity for everyone in the organization.
Build trust with customers
Brand strategy and design communicates to your audience about who you are, your values, and why you exist. When customers experience your brand through daily interactions across multiple channels and touch points, it builds trust in you, your team, your products, and services.
Stand out in a crowded marketplace
Customers are exposed to hundreds if not thousands of brand visuals and messages a day through multiple channels, both online and off. Potential customers can easily “scroll past” and spend their money elsewhere. Having a distinct brand presence short-circuits this process, getting a person to stop, look, and take action.
Strengthen marketing campaigns
With strong brand visuals and an understanding of what you want to project out into the world through your brand’s “voice” and values, marketing campaigns become more focused and easier to create.
As trust in your brand grows, so do referrals and repeat customers. Strong brand recognition builds on itself, helping to focus marketing and create customers who become natural brand advocates and ambassadors.
What we do
As your brand strategy and design partner, we can:
Lead you and your team through a 3-week branding strategy process
Lead you and your team through a 3-week visual brand design process
Design your logo and logomarks
Compile your brand strategy and design assets into a comprehensive brand book
How to get started
Step 1: Contact us
Let us know you'd like to start a brand strategy and design project.
Step 2: Meet for a consult
We’ll learn more about your goals and what you hope to achieve with your branding.
Step 3: Request a proposal
We'll present a detailed work proposal to you and your team and answer any questions you might have about the process.
When you give us the final OK, we book your project and get started!
It's that easy.
Your approach is spot on. I’ve spoken to a lot of web design firms and they’re too ready to jump into designs without knowing the business. We’re better prepared because we work with Foster Commerce.
— Hinson Lai, Lanxn Founder
The best thing I can ever ask for in a client or vendor is trust; it inherently builds a sense of creative freedom and ownership for the project, thereby turning out quality work that everyone can be proud of.
— Wendy Thai, Designer