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Lifestyle-based business goals with Barefoot Contessa site developer Jonathan Melville

Episode 2. Commerce Minded. Hosted by Stephen Callender.

In this episode of Commerce Minded

Craft Commerce expert Jonathan Melville discusses the impact his personal life has on his business goals, his work on the Barefoot Contessa site, and navigating the tricky issue of ecommerce shipping.

Through experience and recent personal hardships Jonathan has developed a set of lifestyle-based goals for his solo business that include prioritizing time with family and scaling in a way that supports these goals.

Listen for an insightful conversation that covers the business side of ecommerce--and why Jonathan thinks the key to successful, profitable projects is finding the right clients.

Key takeaways

  • Jonathan has overcome personal hardships that have shaped the way he structures his solo business.
  • Choose goals based on a desired lifestyle rather than a number.
  • Jonathan chose ShipStation for the Barefoot Contessa site’s shipping fulfillment.
  • Dealing with the issues of ecommerce shipping can be tricky, but the key is not surprising your customers.
  • Why choosing your clients wisely is essential.

At Foster Commerce, we live and breathe ecommerce and the Craft Commerce platform. If you do too, we invite you to join us for Commerce Minded.

We’ll talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they're doing, to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too.

Essentially, if it interests us, it’ll be on the show.

And if that interests you, subscribe below to be notified when new Commerce Minded episodes launch.