Social enterprise and subscription box ecommerce with Brett McCollum of Alltrue (formerly CAUSEBOX)

What are the unique challenges of creating a social enterprise with a subscription box model on an ecommerce platform?

For CAUSEBOX co-founder Brett McCollum it’s about providing the most value to customers while maximizing positive impact and sharing the stories of amazing brands. On the tech side of things, it’s making sure the tech is serving a purpose, which, at the end of the day, is about creating the best product experience possible.

Listen to hear the story of how CAUSEBOX got started and what it means to approach business from a perspective of not assuming anything and asking questions every step of the way.

• CAUSEBOX co-founders Brett and Matt have been creating businesses together since college

• Selling a subscription service comes with a different set of challenges

• One of their major focus areas is delivering really great products that are actually giving back

• On the tech side of things, the goal is creating the best product experience for customers