Jason Greenwood: The New Era of B2B Digital Commerce

Listen in as we celebrate the milestone of our second show with a bang, joined by the esteemed Jason Greenwood, a top voice in ecommerce for 2024. Jason shares his impressive journey through over 330 podcast appearances and his insights on the B2B commerce landscape. He generously shares stories from his recent travels across the US, tying in the personal with the professional, and the serendipity of missing the Super Bowl frenzy.

Our dialogue takes a deep look into the specifics of B2B ecommerce platforms, the critical tools and functionalities needed for success, and the unique challenges businesses face when selecting the right technology. Jason brings to light the emerging trend of blending content with commerce and how it's transforming the B2B buying experience. Plus, don't miss out on the expansion of perspectives in the ecommerce enablement technology sector, where I discuss consulting for non-merchant clients and share my excitement for what feels like the dawn of a new era in B2B commerce.

Jason Greenwood is a major figure in the ecommerce sector and the founder of Greenwood Consulting, has been lauded as one of the top 24 e-commerce voices for 2024 by Dark Matter Commerce. With a rich background spanning over 20 years as both a merchant and a consultant, Jason's deep expertise in B2B commerce, retail tech, and trends is widely recognized. This May, his insights will reach an even broader audience as he takes the stage to speak at the B2B Online Conference in Chicago, further cementing his status as an influential thought leader in the digital commerce space. Make sure to check out Jason's The Ecommerce Edge podcast for consistent insights throughout the year.

1. Jason Greenwood's expertise in B2B ecommerce evolution

2. Insights from U.S. business trips and retail trends

3. Digital transformation in sales processes

4. Adapting legacy sales to modern online buying

5. Integrating ecommerce solutions with existing business systems

6. Critical B2B ecommerce platform tools and functionalities

7. Content and commerce integration

8. Expanding ecommerce consulting to non-merchant sectors

9. Engaging with the B2B commerce community and podcast

10. Reflecting on digital advancements and future B2B strategies