Craft CMS Marketing Pages: Our Proven Approach to Flexibility and Consistency

Creating marketing pages should not feel like a struggle with your CMS. However, the reality is that many platforms make it more difficult than it needs to be. Some platforms give marketers too much freedom, and every page becomes a design project. Others are too rigid and force teams into cookie-cutter templates.

At Foster Commerce, we take a different approach that solves both problems. We design Craft CMS marketing pages that give marketers flexibility without losing consistency. Our method combines pre-designed content rows, custom layout rows, and reusable content blocks to deliver flexible content management in Craft CMS, empowering teams and ensuring every page remains on brand.

For every Craft CMS website we develop, we create a single section in Craft called Pages. By default, each entry represents a page, and entries can be nested under one another as needed. This setup gives marketing teams the freedom to build out site hierarchies without relying on developers.

Within this Pages section, we design multiple layout options based on the site’s needs. We always include a General option that covers the most common cases. The other options we provide reflect the project's unique design requirements.

This structure is part of what we call “The Foster Commerce Layer” (a shorthand term for our approach to development, created over more than a decade of building websites). This thoughtful layer of development ensures marketers can create and organize pages confidently, knowing the site will stay consistent, flexible, and easy to manage over time.

Within the General page type, we provide three ways to build marketing pages in Craft CMS. Each approach is designed to strike a balance between content entry speed and flexibility, while ensuring brand consistency.

1. Pre-designed content rows
   Brand-approved sections built from your site’s design system. Editors select a row type, then add text or images. Layout, spacing, and behavior are fixed, so pages stay on brand while content entry stays fast.
   

2. Custom layout rows
   Flexible building blocks that allow marketers to mix and match content in new ways. These rows give your team creative freedom while keeping layouts aligned with the overall design system.
   

3. Reusable content rows
   Saved components that can be used across several pages. Perfect for calls to action, testimonials, or any recurring element that should remain consistent across the site.

Our approach means your team always has the right tool for the job, whether you need a quick landing page, a highly customized campaign page, or a consistent element that appears throughout the site.

Let's take a look at each of these approaches in more detail.

Pre-designed content rows are brand-approved sections that come ready to use. Your team selects a row type, fills in the fields, and the layout automatically matches your site’s design system. Because spacing, styling, and behavior are locked in, every page stays consistent without requiring design or developer help.

This option is ideal when you want to move fast while staying on brand. Marketers can spin up new landing pages, campaign pages, or supporting content with confidence that each page will feel polished and professional.

Examples of pre-designed content rows include:

• Hero banners

• Text-and-image rows

• Feature grids

• Testimonial sections

• Map integrations

• Lead generation forms

• Calls to action

These rows enable your team to move quickly while maintaining every page's cohesion and brand consistency.

Custom layout rows give marketers more freedom to create unique pages while still working within the site’s design system. This option is similar to what you find in page builders like Squarespace or Wix, where you design the page as you add content by choosing spacing, columns, and other layout settings.

The difference is that our approach keeps everything aligned with your brand. Instead of endless design choices that can lead to messy results, we define the options in a way that lets marketers be creative while staying consistent.

Examples of custom layout rows include:

• Full-width image or video sections

• Split-column layouts for text and media

• Alternating content blocks that highlight features or services

• Custom combinations of text, images, and calls to action arranged in any order

This option is handy for campaign or product landing pages where you want to control the story flow and distinctively highlight key content.

Reusable content rows are components that can be created once and then used across as many pages as required. Instead of rebuilding the same element each time, marketers can drop in the saved row wherever it is needed.

This option is ideal for recurring elements that should appear and behave in the same way throughout the site. It maintains content consistency, reduces repetitive work, and simplifies updates. Change the row once, and it updates everywhere it appears.

Examples of reusable content rows include:

• Calls to action that appear across product and campaign pages

• Testimonial or review sections that reinforce trust

• Product highlights or feature spotlights

• Partner or client logo walls

With reusable rows, marketers can maintain a professional, consistent look while speeding up the process of creating new pages.

We approach developing marketing pages for Craft CMS websites around three proven methods to provide marketing teams with the speed, flexibility, and design consistency they need.

Pre-designed content rows let teams create pages quickly with brand-approved designs. Custom layout rows provide the freedom to build unique campaign or product pages without breaking the design system. Reusable content rows ensure that recurring elements remain consistent across the site, saving time.

With Craft CMS marketing pages built by our expert Craft CMS developers, marketing teams don't have to choose between rigid templates and overly complex page builders. By combining pre-designed content rows, custom layout rows, and reusable content rows, we deliver flexible content management that empowers marketers while maintaining brand integrity.

For businesses, this approach means faster campaign launches, less design overhead, and a scalable system for publishing content. In our hands, Craft CMS is more than a CMS. It is the foundation for marketing pages that give your team independence, keep developers focused on higher-value work, and ensure content delivery is fast and consistent.

Ready to see how our approach to developing Craft CMS websites can power your marketing pages? Let’s talk.