Back to Overview

Strategic Design


As the cliché says, you get one chance to make a first impression. And since research suggests that more than half of your visitors will spend less than 15 seconds on your site, that means the design of your site is critical.

But with ecommerce design, “beautiful” doesn’t always mean “effective.” You need more than nice-looking pages to turn visitors into sales.

But at Foster Commerce, our sales-first approach to design leads to better results.


  1. Step 1: Discovery

    Instead of diving in blindly, we begin the design process by getting to know your business, your story and your message.

  2. Step 2: Content

    Then, we’ll create content that tells that story and communicates that message and puts your products in their best light.

  3. Step 3: Design

    Building on that foundation, we then design your site with the appropriate brand colors, tasteful fonts, and engaging imagery.


This step-by-step approach gives you flexibility you’re probably not used to.

Suddenly you’re not stuck wondering “What will this new page look like?” Instead, you’re set free to ask, “What does this page need to do?”

And when we've finished, you’ll realize the other advantage to our approach…

You’ve launched a new site that reflects your vision, not ours.


Contact us to learn more about design