Vijay Sitaram of Wipertech Talks Craft Commerce and Customer Retention

Episode 5. Commerce Minded. Hosted by Stephen Callender.

In this episode of Commerce Minded

When selling a product that’s a little bit outside the box, you need a flexible solution for building your ecommerce site, especially if you’re the first one on the scene and doing something totally different.

Vijay Sitaram of Wipertech sits down for a zen, yet inspiring conversation on how he got his start selling wiper blades online when no one else was doing it. He also dives into why Klaviyo is essential to his customer retention strategy and what it takes to succeed in ecommerce.

Listen as Vijay gives some excellent advice on taking care of customers in the digital age, and find out why he made the decision to move the Wipertech site from Magento over to Craft Commerce.

Key takeaways

  • Vijay saw an opportunity to sell wiper blades online to customers in an accessible way
  • The two main challenges were the technical aspects of selling online and customer acquisition
  • Making the switch to Craft Commerce from Magento is right for Wipertech because of the flexibility it affords
  • Customer care in the digital age is shifting, and Wipertech has an effective customer retention strategy
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