Marketing with a Heart: How Maxon Conquered the 3D Software World

Hello Commerce Minded friends! After a lengthy hiatus of nearly five years, we're back and better than ever.

Join me, Stephen Callender, as I welcome Paul Babb from Maxon to the show. Paul reveals how Maxon achieved a staggering 50% market share while maintaining that crucial human touch in client relationships.

Paul shares his journey from establishing MaxonUSA to mastering the art of market expansion through clever marketing and strategic mergers. Listen in as he unveils the wisdom gleaned from his years at the helm, along with a tantalizing hint about his upcoming endeavors.

1. Paul’s experiences at Capital Records that led to the 3D industry

2. The “Who’s That Paul” game, “Trees of Mystery”, and Starbucks around the world

3. Maxon's early days, growth and market expansion

4. Building community, relationships, and promoting success

5. Bezos, customer satisfaction, and data

6. Maxon and Nemetschek

7. Strategies for marketing to creatives

8. Website development challenges and future goals after Maxon

9. Building successful client-company relationships